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Content Marketing
"Content Is The King"
The term “content-type” is often utilized in its simplest sense to discuss with complete selling deliverables, sort of a diary post, white book, email, brochure, or maybe general formats like video. however there’s far more to the term. First, let’s cowl the fundamentals.
What area unit content varieties and models? Marcia Riefer full general shares the definitions elaborated within the book The Language of Content Strategy:
Content type: Specification for a structured, standardized, reusable, and reciprocally exclusive reasonably info entry – Jonathon Colman
Content model: Formal illustration of structured content as a group of content varieties and their interrelationships – Cleve Gibbon
Content varieties relate to at least one another within a content model.
As Noz explains in Marcia’s article, content varieties area unit helpful for each humans and computers. Humans treasure familiarity and consistency.
For humans, a news story includes a headline, subhead, byline, date, location, etc. A product description includes a product name, model range, short description, image(s), etc. These area unit samples of content varieties we tend to develop in our minds through daily contact with various content items.
“The human brain likes structure and consistency. we tend to like having the ability to find out a system of content. that creates USA a lot of positive concerning the content we tend to consume, whether or not or not we’re alert to it,” Noz says.
For machines, organized and labeled content is simpler to dissect to extract which means and act on that in powerful and intelligent ways in which. for instance, it may well be mechanically information content for multiple channels and delivering it to the proper person once a laptop detects a definite action or pattern.
Now, let’s herald the inventive aspect. These 2 examples from Noz’s presentation show however automation (i.e., content varieties and content models) will work with inventive (i.e., the content itself) to convey readers a lot of helpful content expertise.
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